MartinVineDesign

I am a 37-year-old Sydney-based graphic designer with more than 18 years' industry experience. Most of my career has been in magazines, including roles as Art Director, and more recently, Editor. As unusual as that sounds, my experience as a magazine editor broadened my perspective on presentation and communication, giving me a unique opportunity to see graphic design from both an editorial and artistic perspective. During my career, I've implemented and overseen major magazine redesigns, written comprehensive briefs for relaunches, as well as producing logo/masthead designs and full mock-ups to accompany them. I am creative, hard-working, have a good eye for detail and a strong sense of visuals.

Call me old fashioned, but...

...good design is produced from a creative mind, not computer software.
As someone who learnt graphic design before every workstation had a terminal hooked up, I understand that the software is just a tool. My design philosophy is to apply classic principles of colour, balance, hierarchy, typography, etc, and then bring them to life utilising cutting-edge computer software.

Tools of the trade

I'm set up for multi-platform work and run the latest Adobe Creative Suite (CS3) software. That means my toolkit includes the most advanced versions of Photoshop, Illustrator, Indesign and web-building apps Dreamweaver and Flash (among others). This website was built using all of the above-listed software (yet, designed using pencil and paper!).

Creativity, experience and commitment

With a magazine career working almost exclusively on weekly titles, I have many years' experience dealing with tight deadlines. My time in the editor's chair impressed upon me how important it is to coordinate the workload so all the pieces come together on time. My commitment is to produce creative designs tailored to your brief and your deadlines.